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How AI Search Engines Actually Work (And Why Your SEO Playbook Is Optimizing for the Wrong System)

AI search engines don't crawl and rank like Google. They retrieve and cite. Here's how retrieval-augmented generation actually works, and how to get cited.

May 2026
8 min read

Zero-Click Search in 2026: What It Actually Means for B2B Content

Zero-click search isn't killing B2B content. It's moving the game from traffic to citations. Here's how to build content that wins when nobody clicks.

AEO vs SEO: Why You Need Both (and How They Work Together)

AEO vs SEO isn't a choice. They're two parts of the same system. Here's how to layer answer engine optimization onto your existing SEO foundation.

How to Get Cited by ChatGPT, Perplexity, and Claude: A B2B Guide

A practitioner's guide to Answer Engine Optimization. Learn how to structure content so ChatGPT, Perplexity, and Claude cite your brand, not just rank it.

Schema Markup for AEO: The Structured Data That Gets You Cited by AI

AI engines parse structured data differently than Google. Here's the schema markup that actually increases your citation rates in ChatGPT and Perplexity.

The Internal Linking Strategy That Compounds Every Time You Publish

Internal linking is the highest-ROI SEO tactic for small teams. Here's the three-layer system I used to grow organic traffic 127% across four properties.

How To Do Answer Engine Optimization (AEO) for B2B SaaS Teams

Your organic traffic can hold steady while pipeline dries up. Here's how to get cited by ChatGPT, Perplexity, and AI Overviews, and why citations beat clicks.

SEO Reporting Your CEO Actually Reads: Pipeline, Not Pageviews

Most SEO reports answer questions nobody in the C-suite asks. Here's how to report pipeline, CAC, and market share so SEO stops being the first budget cut.

How to Track AEO Visibility and AI Mentions

A practitioner's system for measuring AEO performance. Track citations across ChatGPT, Claude, and Perplexity with manual audits and free tools, no expensive software required.

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