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Building the factory in public.

Frameworks, real numbers, and the parts that don't work yet. No hustle-culture, no AI hype, no thought leadership with no actual thoughts.

All Content SystemsGTM FrameworkAEOAI ABMSales & OutboundAgentic AI
AEO
The Internal Linking Strategy That Compounds Every Time You Publish
Internal linking is the highest-ROI SEO tactic for small teams. Here's the three-layer system I used to grow organic traffic 127% across four properties.
Apr 2026
8 min
AEO
How To Do Answer Engine Optimization (AEO) for B2B SaaS Teams
Your organic traffic can hold steady while pipeline dries up. Here's how to get cited by ChatGPT, Perplexity, and AI Overviews, and why citations beat clicks.
Apr 2026
7 min
AI ABM
How Post-Meeting Insights Feed Your Next ABM Campaign
Most ABM teams waste their best intelligence in CRM notes nobody reads. Here's how to build a feedback loop that makes every meeting improve the next campaign.
Apr 2026
7 min
AEO
SEO Reporting Your CEO Actually Reads: Pipeline, Not Pageviews
Most SEO reports answer questions nobody in the C-suite asks. Here's how to report pipeline, CAC, and market share so SEO stops being the first budget cut.
Apr 2026
7 min
AEO
How to Track AEO Visibility and AI Mentions
A practitioner's system for measuring AEO performance. Track citations across ChatGPT, Claude, and Perplexity with manual audits and free tools, no expensive software required.
Apr 2026
6 min
Content Systems
What Is a Brand Brain? The Foundation That Teaches AI to Sound Like You
A brand brain is the structured context that teaches AI to write like your company actually writes. Here's what goes in one and how to build it.
Apr 2026
6 min
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The newsletter version of all of this. Frameworks and real numbers, roughly weekly.